Reward/Prepaid Card (Open Loop)
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- Visa Branded (can be spent everywhere Visa is accepted)
- Corporate funded
- Preloaded funds
- Disposable or reloadable
- Plastic or virtual
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Reward/Prepaid Card (Closed Loop)
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- Does not bear the Visa or association logos
- Corporate funded
- Only honored at host locations or online channels
- Often referred to as “Private Label”
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Consumer Funded Gift Cards
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- Does not bear the Visa or association logos
- Only honored at host locations or online channels
- Typically sold in-store or direct to customer
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